Kano

The Kano Model is a framework for feature prioritization based on customer satisfaction and expectations.

Components

• Basic Features: Must-have features that users expect
• Performance Features: More is better, linear satisfaction
• Excitement Features: Delighters that exceed expectations
• Indifferent Features: Don't impact satisfaction
• Reverse Features: Features that decrease satisfaction

Usage

Used for determining which features to build and prioritize. Helps balance between essential features and delighters that differentiate the product.

Examples and Applications

• Feature Prioritization: Categorize potential features by satisfaction impact
• Product Roadmap: Balance must-haves with delighters
• User Research: Survey users to understand feature expectations
• See also: ICE, JTBD, CIRCLES