CIRCLES

The CIRCLES Method is a structured framework for approaching product design challenges and improvements.

Framework Components

Comprehend

• Understand the problem space
• Gather context and constraints
• Define success criteria

Identify

• Map out user segments
• Determine primary users
• Understand user needs

Report

• Document user requirements
• Prioritize user needs
• Validate assumptions

Cut

• Focus on key priorities
• Remove non-essential features
• Make strategic trade-offs

List

• Generate solution options
• Consider alternatives
• Document approaches

Evaluate

• Assess each solution
• Consider trade-offs
• Validate against requirements

Summarize

• Present recommendation
• Support with data
• Outline next steps

Usage

Used for systematic product design and problem-solving. Provides a comprehensive approach to understanding user needs and developing solutions.

Examples and Applications

• Product Design: New feature development and improvements
• Problem Solving: Structured analysis of complex challenges
• Stakeholder Communication: Clear decision documentation
• See also: HEART, Kano, JTBD

Best Practices

• Start with clear problem definition
• Focus on user needs
• Consider business constraints
• Document assumptions
• Validate decisions with data