JTBD
Jobs to Be Done (JTBD) is a framework for understanding underlying customer motivations by focusing on what customers are trying to accomplish.
Core Principle
Customers "hire" products to do specific "jobs" in their lives. Understanding these jobs helps create better solutions.
Components
- Functional Job: What the user is trying to accomplish
- Emotional Job: How the user wants to feel
- Social Job: How the user wants to be perceived
Usage
Used for product innovation and understanding deep user motivations. Helps identify unmet needs and create solutions that truly resonate with customers.