AARM

AARM (Acquire, Activate, Retain, Monetize) is a framework for product strategy and growth.

Components

• Acquire: Attract new users
• Activate: Engage users with core value
• Retain: Keep users coming back
• Monetize: Generate revenue from users

Usage

Used for strategic planning around user growth and revenue generation. Helps prioritize product initiatives across the user lifecycle.

Related Notes

• Frameworks

Examples and Applications

• Product Strategy: Define metrics for each lifecycle stage
• Growth Planning: Identify bottlenecks in user journey
• See also: HEART, Hook Model, JTBD