ICE

ICE Scoring is a simple framework used to prioritize ideas and projects based on their potential impact, confidence in success, and ease of implementation.

Components

• Impact: Potential effect on goals and user benefit
• Confidence: Certainty in estimates based on data and experience
• Ease: Implementation simplicity and resource requirements

Calculation

ICE Score = (Impact × Confidence × Ease) / 3

Usage

Used for prioritizing ideas and projects when resources are limited. Helps teams make data-driven decisions about what to build next.

Best Practices

• Use consistent criteria
• Regularly review scores
• Adjust based on feedback

Examples and Applications

• Feature Prioritization: Score potential features for development
• Growth Experiments: Rank testing ideas by expected ROI
• Resource Allocation: Decide where to invest limited resources
• See also: GAME, Kano, Frameworks