PESTLE
PESTLE Analysis is a framework for analyzing macro-environmental factors that might impact an organization or product.
Components
- Political: Government policies and stability
- Economic: Economic factors and trends
- Social: Cultural and demographic factors
- Technological: Tech innovations and trends
- Legal: Laws and regulations
- Environmental: Environmental concerns and impacts
Usage
Used for strategic planning and market analysis. Helps identify external factors that could impact business success.
Examples and Applications
- Market Entry: Analyze new market conditions
- Strategic Planning: Identify opportunities and threats
- Risk Assessment: Understand external business risks
- See also: SWOT, MECE, Frameworks