5 Whys

The 5 Whys is a framework for identifying root causes of problems.

Process

Ask "why" five times in succession, each time probing deeper into the root cause of an issue.

Usage

Used for diagnosing problems and identifying underlying causes, such as declining user retention rates.

Related Notes

• Frameworks

Examples and Applications

• Problem Solving: Use when investigating root causes
• Process Improvement: Identify systemic issues
• See also: Problem Solving, Decision Making, MECE