The Kano Model is a framework for feature prioritization based on customer satisfaction and expectations. ## Components - **Basic Features:** Must-have features that users expect - **Performance Features:** More is better, linear satisfaction - **Excitement Features:** Delighters that exceed expectations - **Indifferent Features:** Don't impact satisfaction - **Reverse Features:** Features that decrease satisfaction ## Usage Used for determining which features to build and prioritize. Helps balance between essential features and delighters that differentiate the product. ## Examples and Applications - **Feature Prioritization:** Categorize potential features by satisfaction impact - **Product Roadmap:** Balance must-haves with delighters - **User Research:** Survey users to understand feature expectations - See also: [[ICE]], [[JTBD]], [[CIRCLES]]