AARM (Acquire, Activate, Retain, Monetize) is a framework for product strategy and growth. ## Components - **Acquire:** Attract new users - **Activate:** Engage users with core value - **Retain:** Keep users coming back - **Monetize:** Generate revenue from users ## Usage Used for strategic planning around user growth and revenue generation. Helps prioritize product initiatives across the user lifecycle. ## Related Notes - [[Frameworks Map]] ## Examples and Applications - **Product Strategy:** Define metrics for each lifecycle stage - **Growth Planning:** Identify bottlenecks in user journey - See also: [[HEART]], [[Hook Model]], [[JTBD]]