Content Strategy involves planning, creating, and managing content to achieve business goals and engage target audiences. ## Core Components ### Audience Analysis - Demographics - Interests and needs - Content preferences ### Content Planning - Topic selection - Format and channels - Editorial calendar ### Performance Measurement - Engagement metrics - Conversion rates - ROI analysis ## Application 1. **Marketing Campaigns** - Brand awareness - Lead generation - Customer retention 2. **Content Creation** - Blog posts - Social media - Video production ## Best Practices - Align with goals - Be consistent - Measure and adjust ## Related Resources - **[[Professional Writing Hub]]** - Comprehensive writing resources - **[[Communication Skills]]** - Content communication - **[[Personal Brand]]** - Content for brand building - **[[Knowledge Management Systems]]** - Content organization - **[[Digital Garden]]** - Public content strategy